New features and data revealed in the Marketing Demographics Study of a Day Spa-Goer 2000-2007

Now with six years of data from spa-goers around the USA and around the Globe!

Reaping the rewards of a better understanding of your customer will put you ahead of your competitor down the street – around the corner!

This study has been released 3 times prior over the past six years, but differs greatly from the previous ones. “We simply analyzed each answer and then compared the results with the past 6 years”, says Marc Williams of Resources and Development, the author of this study. “What is new this year, is that we took the data from the entire six years and not only analyzed each answer, cross referenced it to the previous studies and came up with a formula to evaluate each answer by gender, income and age bracket”.

Looking at certain numbers the report reveals:

• That although men are still in the minority, they are spending more and are more loyal to a facility than their female counterparts.
• That the age group under 25 spends less money at a day spa but is inclined to buy more home products
• That the age group 60+ is still small in numbers, but they spend more, and will increase in the near future
• That there are many people out there who are not yet familiar with what day spas offer and the benefits of spa services – how can you get the message out to your community members?

In addition to regular demographic statistics, the study answers such questions as spending habits, specific treatments being frequented, product sales as well as spa travel preferences.